- Programme
- InvestEU Advisory Hub Gender Finance Lab, European Investment Bank
- Audience
- EU commercial banks: SME, product, strategy and ESG teams. 25 banks signed up at launch.
- Scope
- Two phases. First, a brochure to launch the programme and invite banks to join. Then, a leaflet for the participants who enrolled. Both applied to the EIB and InvestEU visual identities.
- Programme launch
- March 2025, EIB Group Forum
- Format
- Print and interactive PDF
Approach
Two brands, one voice. We applied the EIB and InvestEU identities to a brochure that presents the programme and a leaflet that walks participants through it, module by module.
